BMO
Content design for InvestorLine, a self-directed investing platform.
The problem
InvestorLine’s legacy experience suffered from long user journeys, unclear information architecture and poor navigation.
New users were leaving for platforms that were easier to use.
What was the goal?
Redesign InvestorLine with an emphasis on allowing users to easily perform common tasks and see important information right away.
My contributions
Content design. InvestorLine had just launched when I joined the UX team and became the sole content designer. I helped name the new platform, wrote quarterly newsletters, wrote copy for new features, maintained the content library, and handled legal reviews and translation requests.
The results
Redesigned InvestorLine reduced friction in common user actions — after usability testing, users reported having an easier time finding the info they needed and performing key actions like making a trade or researching a stock.